NEW LISTS
Cheryl & Co.
1-800-Flowers.com Inc. is offering the customer list from Cheryl & Co., its cookie and dessert gift division. Nearly 200,000 catalog buyers from the last 12 months are identified. Separate counts are available for holidays like Mother's Day and Father's Day, Halloween and Christmas. Approximately 78% of those listed are women who earn about $79,000 a year. The unit of sale was $89.
Selections: Average dollar purchase, last purchase, hotlines, specialty, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., 603-924-9262
Coast-to-Coast Baseball
Coast-to-Coast Amateur Athletics has a file of 17,856 high school students who participated in baseball training camps in the Southwest United States and Puerto Rico. The camps run from two to six weeks and are attended by college baseball coaches and recruiters. Ninety percent of those listed are men. The sources are direct mail, the Internet, referrals and data gathered during recruitment networking at high schools.
Selections: Monthly hotline, state/SCF/ZIP
Price: $105/M
Contact: SanMar Associates Inc., 201-262-7340
Tying the Knot
Newlyweds self-identified from online surveys are compiled on Tying the Knot. Forty percent of the 327,459 men and women listed indicated that they planned to buy a home within the next 12 months.
Selections: Hotlines, adult's/child's age, gender, credit card buyers, ethnicity, income, insurance, mail order buyers, state/SCF/ZIP
Price: $90/M
Contact: ListSolutions, 732-967-1516
Dow Jones Telemarketing
Dow Jones & Co. has a 846,057-name file for telemarketing offers. It identifies current and former subscribers of The Wall Street Journal and Barron's. The average annual income of those listed is $262,000.
Selections: Business/industry type, lead generation, sales volume, hotlines, state/SCF/ZIP
Price: $200/M
Contact: ALC Data Management, 609-580-2944
Decorative Home
A variety of decorating preferences have been segmented from the Modus Vivendi database to develop the Decorative Home list. These 3.8 million records are derived from statistical modeling and predictive scoring. Large segments are available for basic furnishings, bed and bath, kitchen and home office. Sources are direct mail, online surveys and subscriptions.
Selections: Hotlines, telephone numbers, age, income, credit card, interests, state/SCF/ZIP
Price: $65/M
Contact: Lighthouse List Co., 800-684-2180
FAO Schwarz
An enhanced list of 58,515 FAO Schwarz catalog and Web site customers from the last 12 months is on the market. The average unit of sale for these toy purchases was $150. The list owner does not approve "last chance" and like promotions, sweepstakes, or offers that capture minors' names. The sources are direct mail (70%) and Internet (30%).
Selections: Gender, dollar amount spent (ranges), multibuyers, Internet buyers, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Estee Marketing Group Inc., 914-235-7080
Poder Magazine
Zoom Media Group's Poder magazine master file names 59,236 active subscribers. Poder reaches Hispanic executives in the United States and a similar Latin American audience that's interested in the U.S. market. The file includes paid and controlled-circulation subs; 21% are women. The average annual household income of those listed is $290,600. Eighty percent of the records provide business addresses.
Selections: State/SCF/ZIP
Price: $125/M
Contact: MeritDirect, 914-368-1069
Lombardi Financial Premium Buyers
Lombardi Publishing Corp. has a list of 4,020 investors who paid $595 to $2,000 for financial services and advice. One such personalized service advises investors when to buy or sell investment options. This file includes paid subscribers to publications and services such as Reverse Takeover, Profit Hunter, Platinum Fountain of Money, Investing with Michael, Monster Profits and the Pump and Dump Alert. Direct mail is the source.
Selections: None offered
Price: $295/M
Contact: Mal Dunn Associates Inc., 845-278-1342
BodyTrends.com
Body Trends Health and Fitness has introduced BodyTrends.com, a list of 33,611 fitness equipment and nutritional supplement buyers from the last 12 months. Sixty-five percent of customers are women. The unit of sale ranges from $70 to $200. Direct response television and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, 203-778-8700
Morley Institute Catholic Republicans
The religious publishing company Morley Institute has a list of politically active Roman Catholic donors. More than 110,000 contributors are named on the Morley Institute Catholic Republican Donors file. Direct mail is the source.
Selections: Telemarketing, state/SCF/ZIP
Price: $95/M
Contact: TMA List Brokerage & Management, 703-547-4952
Under-the-Counter Adult DVD, Video
Some 61,244 who bought adult videos after viewing Web sites or in response to direct mail are on the Under-the-Counter Adult DVD and Video buyers file. More than 83% of the orders, largely placed by men, were paid by credit card. The average unit of sale was $42.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $85/M
Contact: The List Authority, 201-666-0100
United Soccer Academy
United Soccer Academy Inc. is renting its list of 26,545 soccer training camp participants. The sources are direct mail and the Internet.
Selections: Monthly hotline, state/SCF/ZIP
Price: $115/M
Contact: SanMar Associates Inc., 201-262-7340
Pet Doors USA
The Pet Doors USA catalog's customer list is back on the market. Some 8,123 buyers and 12,010 inquirers from the last 12 months are identified. The catalog features dog and cat doors for home installation ranging from $20 to several hundred dollars. The unit of sale was $105. Most customers are women, average age 45, with annual income of about $56,000.
Selections: Gender, state/SCF/ZIP
Price: $95/M (buyers)
Contact: List Locators & Managers Inc., 913-338-5055
U.K. Cruise Enthusiasts
A list of prospects for oceangoing cruises to the United Kingdom and Ireland is available from Thomas, Townsend & Kent, a market research firm that compiles data from online surveys at Web sites such as Lux-cruise.com. These 145,809 e-mail addresses represent a new list segment within TTK's Affluent Americans database. In addition, 47,521 postal records can be rented. More than 50% of these individuals plan to take a cruise before the end of this year. Most of those listed have a yearly household income above $100,000.
Selections: Destination interest (England, Wales, Scotland, Ireland), behavior, hotline, income, gender, presence of children, state/SCF/ZIP
Price: $100/M (postal or e-mail records)
Contact: Thomas Townsend & Kent, 312-650-7776
Alternative and Natural Remedies
This list identifies some 132,652 health-conscious consumers at their home addresses. They filled out online surveys in exchange for information on herbal remedies, acupuncture, chiropractic treatment, massage and aromatherapy.
Selections: Quarterly hotline, age, ailment, credit card type, donor, ethnicity, gender, state/SCF/ZIP
Price: $90/M
Contact: ListSolutions, 732-967-1516
Purr-fectly Pets
More than 2.2 million direct mail and retail buyers are identified on the Purr-fectly Pets list. Sixty percent of these pet lovers are women. The unit of sale for pet products was $20 to $75.
Selections: Hotlines, credit card or cash payment, bank credit cards, donors, age, income, Hispanic, Spanish speaking, Catholic, Jewish, state/SCF/ZIP
Price: $76/M
Contact: Fasano and Associates, 818-728-9030
Business Wealth System
Consumers who bought a package of legal, marketing and bookkeeping information for starting a home-based business are identified on the 101,876-name Business Wealth System by Zachery Silverman list. The package consists of a manual, training CD and business offers. Buyers responded to TV, radio, telemarketing or online promotions. The unit of sale ran from $40 to $2,700.
Selections: Age, income, homeowners, credit card, gender, marital status, state/SCF/ZIP
Price: $95/M
Contact: Listdata Management Services Inc., 845-357-1881
Fright Catalog
Fright Catalog Inc.'s list of 24,286 catalog buyers and paid catalog requesters is available for rent. Among those named are Halloween enthusiasts, costume party hosts, collectors and others involved in film or theater. The average order was $100. Direct mail, space advertising and the FrightCatalog.com Web site are the sources.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: George-Mann Associates Inc., 215-862-5556
MovieGoods Buyers
